Every Organization recognizes that the consequences of sub-optimal management of crises can be significant. As the internal and external stakeholders have always high expectations regarding the organization’s ability to manage crises and communicate in a timely and effective manner,
The organization strives to achieve and maintain a consistent standard of crisis preparedness while facing an increasing number of crises, which often consist of a new threat, driven by today’s environment such as changing risk profiles, social media, and changing societal expectations. No matter how robust the existing process, the crisis management process needs to be reviewed and refreshed regularly to reflect the evolving risks essence that an organization or industry sector may confront,
It’s essential to adopt a pragmatic approach to ensure that all outputs are friendly, fit for purpose, and provide support for organization staff in implementing an effective management response.